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Industry insights, fresh perspectives and ideas shaping PR, branding, talent and the creator economy.

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Influencer Marketing

Your Favourite Influencer Might Be Wrong for Your Brand: Why Finding the Right Influencers Matters

Finding someone to promote a product is relatively easy. Finding someone who can promote it effectively requires considerably more thought.

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Originality is Overrated: how Isbae U copied his way into building one of Nigeria's biggest interview shows
That Good Scoop · Issue 11

Originality is Overrated

Don't obsess over being the first person to have an idea.

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Two TGM Academy Cohort 1 students holding TGM Academy gift bags
TGM Academy · Press release

TGM Academy Launches First Cohort, Kickstarting Mission to Train 10,000 Talent Managers By 2030

The inaugural cohort began on September 7, 2026, with industry voices including Ann Obaseki, Olufemi Oguntamu and Seun Ajayi joining the first Fireside Chat.

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The Olodo Formula, Part Two: a playbook for connection, speed and virality
That Good Scoop · Issue 07

The Olodo Formula: Part II

If you want to change what people consume, change how you package it.

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